Willpower doesn’t work

You just need more willpower to resist the food/drink, to go out and run, to finish that article, book, piece of work, don’t you?

No, probably not, there are good reasons why relying on willpower doesn’t work:

  1. The first thing to understand is that our willpower is in limited supply, you’ve actually only got so much available every day. So if you waste it on dragging yourself out of bed and passing on caffeine at breakfast, it will run out fast.
  2. It ‘s a bit like a muscle. You can only use for a short time before it gives out, it’s fine in the short-term but the effects don’t last.
  3. You need to work it and train it for the times when it’s really useful, not just opting out of cake!

There are other tools which can help with accomplishing tasks and achieving goals:

  1. Visualising and imagination can really carry you forward. See how your goals – health, fitness, weight, education, exams, business – will change things. Imagine how you will feel, write about it, make it real.
  2. People who are better at self-control actually enjoy the activities some of us resist — like eating healthy, studying, or exercising. So find a way to get pleasure from your goals. Want-to goals lead to fewer temptations. It’s easier to follow those goals. It feels more effortless.
  3. Plan your day. People who are good at self-control seem to structure their lives in a way to avoid having to make a self-control decision in the first place. And structuring your life is a skill. People who do the same activity, like running or meditating, at the same time each day have an easier time reaching their goals not because of their willpower, but because the routine makes it easier. A trick to wake up more quickly in the morning is to set the alarm on the other side of the room. That’s not in-the-moment willpower at play; it’s planning.

In his book ‘Willpower doesn’t work’, Benjamin Hardy explains how to plan and adapt your surroundings so that you rely less on willpower and are more likely to succeed at whatever your goal is. So if your 2020 goals are already a distant memory, read it now and get back on it!

4Living Group



Tina’s hair salon was taking all her time and energy.

Tina owned and ran a successful hair salon but the stresses and hours were mounting up, so she decided it was time for a change…

‘My Forever journey started in July 2003 and I can’t quite believe it’s been that long, because I love this business and it’s just flown by! I have a background as a hairdresser and salon owner. I worked for other people from the age of sixteen to twenty-three, and then I was lucky enough to be able to start my own business, with the financial help of my amazing Dad. My business ran very successfully for twenty years and I have always loved working as a hairdresser. However, after so many years of the overheads and responsibility of running a salon, I found myself getting more and more exhausted. I was working sixty hours a week, had no time for family, friends or me. It was all about the business, so I decided it was time for a change!

I had no idea what I could do. I had a large income to replace, and my partner and I wanted to have a more flexible way of working, so we could go to more live tennis tournaments, spend time at our apartment in Spain and take weekends away. However, personally I had no other experience and certainly didn’t want to work for anyone else, as I had been my own boss for so long!

We found Forever in a magazine advertisement and when we were shown the potential, and were encouraged that if we followed the Forever system, we could have all those things that we wanted, I thought, “What have we got to lose?” So together, we got started!

I have always coached and trained people to be great hairdressers, so I loved the idea that I would still be able to work with a team and help people achieve their full potential. But I had never heard of a way to do that before with no traditional overheads, stock or staff. I just saw freedom from the long hours and a way to be recognised for a job well done, which never normally happens when you’re in business by yourself.

We have achieved so much and there’s still so much more to come, which I love. It’s a never-ending and exciting journey. We have travelled to many countries by qualifying for the travel incentives, we have our cars paid for by Forever, we work when we want, with whoever we want, and the best thing is that we have an amazing bunch of people in our team. We love working with them and helping them achieve whatever is important to them. That feeling is amazing! This is a people business and we are so grateful for all the help and support we receive every day. Everyone can do this, which is why we got involved and what Forever offers for our future is time. Time with people who matter, and that’s priceless!


4Living Group

Eat up your greens …

I guess we were all told to eat up our greens when we were children. But why? What’s the big deal with greens?

Turns out our mums/grannies were spot on. Green leafy vegetables are some of the best things we can eat, real ‘superfoods’. And they’re right on our doorsteps, not in some exotic location half-way round the world and thousands of air miles away. They may not sounds as sexy as exotic berries you can hardly pronounce, but they’re packed with nutrients.

And there’s a great variety as well, not just brassicas (brussel sprouts, cabbage etc) but Swiss chard, mustard and various types of salad and lettuce. They’re generally cheap and easy to prepare too.

So what are the secrets of green leafy vegetables? There are loads!

  1. They’re very low in calories but full of nutrients – a lot of nutritional bang for your calorie buck!
  2. They’re very high in fibre. That helps you stay regular, and slows the absorption of sugars to help you feel full.
  3. They contain a lot of water, so help keep you hydrated (I hadn’t thought of this one).
  4. You can grow them easily, many in a small space, with no pesticides etc, for better freshness, taste and nutrition. Kids will love seeing their food grow. Eat them raw for the best taste. And no air miles or environmental damage, for an added bonus!
  5. But the biggest benefit is the huge range of nutrients, trace elements, vitamins, minerals etc, many of which are often lacking in our diet these days:
    • vitamin A – good for building your body’s natural defences, important for normal vision, the immune system, and reproduction and also helps the heart, lungs, kidneys, and other organs work properly.
    • vitamin C – also known as ascorbic acid, needed for the growth, development and repair of all body tissues. It’s involved in many body functions, including formation of collagen, absorption of iron, the immune system, wound healing, and the maintenance of cartilage, bones, and teeth.
    • vitamin K activates proteins that play a role in blood clotting, calcium metabolism and heart health. One of its most important functions is to maintain calcium.
    • folate is one of the B-vitamins and is needed to make red and white blood cells in the bone marrow, convert carbohydrates into energy, and produce DNA and RNA. It’s vital to get enough folate during periods of rapid growth such as pregnancy, infancy, and adolescence.
    • potassium – one of the most important minerals in the body. It helps regulate fluid balance, muscle contractions and nerve signals. What’s more, a high-potassium diet may help reduce blood pressure and water retention, protect against stroke and prevent osteoporosis and kidney stones.
    • iron – helps to preserve many vital functions in the body, including general energy and focus, gastrointestinal processes, the immune system, and the regulation of body temperature.
    • magnesium – important for bone formation, calcium absorption. Can help with diabetes, heart health, migraine headaches, premenstrual syndrome, relieving anxiety.
    • lutein and zeaxanthin – absorb excess light and reduce sunlight damage. In eyes, lutein and zeaxanthin can be found in the macula. Studies show that those who have more lutein and zeaxanthin in their diet have a lower incidence of AMD ( Age-related macular degeneration, a common condition that affects the middle part of your vision.)

And these are just the main benefits, there are many others. Makes you think, doesn’t it?

Are you getting enough? The best way to get all these vital vitamins and magic minerals is to eat the right foods, as fresh as possible, from as near as possible. If that’s not possible, we have some products which can help:

  • a range of high-grade supplements, vitamins and minerals
  • our brand spanking new iVision product, packed with lutein and zeaxanthin
  • Fields of Green, containing extracts from a range of these green leafy vegetables
  • and the amazing ‘Forever Supergreens’ with the benefits of over 20 fruits and vegetables.

Just take a look here:


Make it your resolution to look after your body this year, and eat well.

4Living Group